February 11th, 2010
Everyone should now have the new Facebook design. I’ll get to my opinion in a moment, but there’s one thing the new design is: iPad (or other touch device) ready. You can love it or hate it but you can’t deny that.
At Inizio Creative, I wrote a post about how design will have to change according to these new handheld devices. You don’t necessarily have to read it (though, I’d selfishly love if you did) because it’s to the letter how the new Facebook functions.
Hovers are eradicated; images are reduced in size, texture and the page loads faster (< 2 seconds is impressive given all the junk they’ve loaded on the homepage); and there’s distinctive areas for double-touch zooming. Generally, the only Flash is their video player or unnecessary apps. Read the rest of this entry »
Tags: design, interactive design, social tools
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October 8th, 2009
Considering I’m almost a full week late in this recap post, I’ll keep it brief. AIGA Design Camp – Minnesota was great.
Okay… maybe not that brief. Read the rest of this entry »
Tags: advertising, design, interactive design
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September 25th, 2009
Talk about capitalizing on a movement. Wow. Microsoft is going big on it’s Looking Glass project. I found out about it through Advertising Age.
Basically, Looking Glass will be a social media aggregator for business to track impressions or *cou-conversation-gh*. It’s obviously too early to tell if this will be successful or useful but the implications are massive. Read the rest of this entry »
Tags: advertising, digital reputation management, online
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September 16th, 2009
::shakes head:: Facebook. ::sigh::
They’ve just reached 300 million users, only five months after reaching 200. They stole tagging from Twitter (at least in their convention for it). And now they, through a Vivox plugin, will soon have voice chat.
With the claim they were in the black last quarter, I don’t understand the desperation. In my humble opinion, Facebook is making large, mediocre steps in the wrong direction. Why? Read the rest of this entry »
Tags: data portability, online, social tools
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September 11th, 2009
Facebook opened its “Facebook Lite” just recently. The version is gutted, leaving only people, events, an inbox and an application-free wall. Status updates appear as usual, depending on the app used to send it.
Marketers should fret. There are no Pages, no Groups and the ad space on the page is markedly less. So where do you engage these users? Where’s the conversation? Read the rest of this entry »
Tags: advertising, design, online, social tools
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July 14th, 2009
Matthew Robson, in presenting a well-written report, sent waves through SM-ville yesterday. I’ve mentioned my own experience as a digital native. My gut-wrenching analysis didn’t garner as much popularity but reads awful similar.
I didn’t have co-writers or fill three pages and wasn’t published by the Morgan Stanley. It wasn’t covered by Bloomberg or The Telegraph or Mashable. Still, I have just as many facts in mine and it’s presented the same way. Read the rest of this entry »
Tags: advertising, journalism, online
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July 7th, 2009
Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth. Read the rest of this entry »
Tags: advertising, online, social tools
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