Archive for March, 2009

Marketing on Facebook?

Tuesday, March 31st, 2009

Don’t do it. You’ll want to. Those above you will want you to. Your marketing department will tell you it can be done. But don’t do it. Don’t market on Facebook; communicate on Facebook.

There is a difference. (more…)

Dear God, 01101101*

Friday, March 27th, 2009

Simon Delivers!These days you can practically do anything on the interweb. Be it grocery shopping, being an annoying friend or finding time between rounds of WOW to find someone to do your dishes, it’s all easier online.

Which brings me to this… (::shudder::) (more…)

Here’s Your Dress Code, Sheep

Wednesday, March 25th, 2009

The conventional wisdom says we all need a dress code in white-collardom. It keeps employees presentable and garners respect for the organization. Supposedly.

Really, it’s instituted to maintain order and conformity among minions. It diminishes expression, reflects a lack of trust and is a remnant of a bygone era. (more…)

why the FB rework means nothing

Thursday, March 19th, 2009

twibookFirst, let me bring focus to a bold few, Ben, @KatLikeWrites, Alauna, Jenski and TinkTrace (longtime friend of the Chasm staff) all weighed in. The rest of you were probably busy being inattentive friends, disgruntled coworkers or panhandlers. (All worthy distractions.)

Check the post for their full comments but here’s a paraphrase: (more…)

a woman’s world is horrifying

Wednesday, March 11th, 2009

Frito Lay A Womans WorldFor those that read my take on JCPenny’s “Doghouse” campaign, my reaction to the new Frito Lay‘s campaign should be obvious. Still, that won’t stop me (in spite of your silent protests).

What is “A Woman’s World?” Seems it should look something like the real world. If this is the case, after the introductory video, the real world is terrifying. Take a peek at the “Meet the Girls” section (if you hate yourself). (more…)

why randall stross is an idiot

Monday, March 9th, 2009

In a tweet last night (I caught this morning), @ConvincingIndie shared and article that has me thinking… If Randall Stross can be published in the New York Times, anyone with an eight-grade education and a MySpace account is ready for a byline. With one short article, he erodes intricate privacy concerns to caveman-speak.

…”disclosure becomes the norm and privacy becomes a quaint anachronism.”

Is he kidding? As more and more middle-agers add their boring to Facebook’s vast yawn network, we need more privacy, not less. This proves Randall can easily blather about a topic he misunderstands. (Journalism!) (more…)

open letter: tourism bureaus

Thursday, March 5th, 2009

I had a couple conversations this morning along these lines…

Dear Most of You,

There you are. You’re the be-all, end-all for your destination. You’re where people turn to book their trips, learn about your locale and plan their travel. Except for one thing: you’re not. (more…)