For those that read my take on JCPenny’s “Doghouse” campaign, my reaction to the new Frito Lay‘s campaign should be obvious. Still, that won’t stop me (in spite of your silent protests).
What is “A Woman’s World?” Seems it should look something like the real world. If this is the case, after the introductory video, the real world is terrifying. Take a peek at the “Meet the Girls” section (if you hate yourself).
here you’ll find the professional, the artist, the rich one and the mom. The campaign makes Sex and the City or Charlie’s Angels look like militant feminist movements. Quotes like “secret shame: hides how much she spends on shopping from her husband” turn mild stereotype cuts into festering, infected wounds.
Oh well. Many that should be most offended will laugh at this, probably while buying chips. The world will be a happier (desolate) place. Or… we turn the conversation against this sexist uncreative.
Complain on Twitter, boycott the product or just tell your friends you’re not a simplified archetype. There are millions out there that don’t fit this mold and the interwebs finally give them voice. Frito Lay tossing out this candy-coated degradation shouldn’t be tolerated in the age of forums, tweets, comment threads and blogs.
Companies need to realize we can’t be force fed they’re unnecessary, near-harmful or useless products. But will they? If it ain’t broke, don’t fix it. Right, Frito Lay? And (because I’m a pessimist) I can’t imagine a MotrinMom reaction to this (even if there should be). People never react as strongly the second time.
The more we ignore pathetic campaigns, disregard them as jokes or insignificant, the longer we wallow.
More here and here (ugh). Thanks @katlikewrites for the tip.
Tags: advertising, social tools