Use of the internet is an intracohort shift. Reliance on the internet is an intercohort shift. Thus, articles like this one are written to try and help those in power understand those that will eventually replace them.
In honor of the observed-habits-of-a-generation-I-don’t-get trend, I thought I’d create my own list. I don’t speak for my generation but here are some notes from a digital native:
I don’t…
- use my name for most things.
- see (or click on) banner ads.
- click on Facebook ads.
- scan CNN.com, NYTimes.com or other news site for current events.
- read newspapers in analog form.
I do…
- use RSS readers to keep up with content.
- spend about ten hours online daily.
- look at promotional micro-sites and inter-media campaigns.
- turn to the internet first when shopping, planning a trip or finding places to dine.
I have…
- two primary blogs and post for another.
- two Facebook accounts, Twitter, Tumblr, Foursquare, Extendr, Flickr, etc.
- plans for an iPhone and new laptop for more internet access and portability.
- deleted, or don’t use, Myspace, Posterous and many other accounts.
I broadcast more and am more technologically savvy than someone that will hire me (probably) but less so than an average suburban high-schooler. I rely on the internet for news, video, television, shopping, movies, information, broadcasting and breathing.
My ilk and I expect instant access to information and communication. Companies that hire us need to foster interaction and erode established stages of communication. Businesses that market to us need to use the tools how we are, without interrupting.
Tags: advertising, corporations, digital reputation management, interactive design, online, privacy, social tools