Today, like most tech nerds or hipsters, I was engrossed in some pretty heavy auto-refresh watching. For others, WWDC’s keynote was covered on any number of tech blogs.
To summarize, Apple upgraded their Macbook Pro line, beefed up their iPhone (including video) and refreshed their flagship OS into a smaller, faster and more efficient wild feline (metaphorically). What does that mean?
Nothing.
The machines, power efficiency and speed are sweet but it’s all a prettier skin on the same app, so to speak. The trend’s been mobile since Zack Morris answered his phone between class. Nothing new, conceptually, arrived.
However, Apple showed a highly integrated mobile platform, hardware and software. That’s a big deal. The Japanese are ahead, living off their cell phones, but more of us stateside are increasingly mobile.
Companies need to keep up. They need to have mobile accessibility and not just for the full-browsing phones. Sites need to load quickly, be search optimized. They need to create desktop and smart-phone apps in their respective fields.
In the age of Zack Morris, only forward, tech-savvy companies even needed a website. As the tools grow faster and cheaper, more than just the Twitterati and their ilk will enter the mobile play- and workplace. Every company needs to be on multiple channels and platforms with a consistent message.
If you’re at a company still espousing the virtues of Web2.0 without a blog, you’ll soon be left in the dust. With barriers of entry dropping, it won’t be just the early adopters wondering why they can’t find you on Twitter. It’ll be their parents, teachers, bosses and children.
Photo Credit: Apple, Gizmodo, everywhere else.
Tags: conversation, corporations, digital reputation management, interactive design, online, social tools