Matthew Robson, in presenting a well-written report, sent waves through SM-ville yesterday. I’ve mentioned my own experience as a digital native. My gut-wrenching analysis didn’t garner as much popularity but reads awful similar.
I didn’t have co-writers or fill three pages and wasn’t published by the Morgan Stanley. It wasn’t covered by Bloomberg or The Telegraph or Mashable. Still, I have just as many facts in mine and it’s presented the same way. (more…)
Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth. (more…)
Numerous changes have hit, or will hit, Facebook recently. Most of them point to a determined attempt to undermine the buzz surrounding Twitter. Change is good, but Facebook has lost self-awareness.
Changes like the new “News Feed” that looks exactly like a Twitter homepage or making status updates fully public won’t cripple Facebook. Not entirely, at least. But it could slow its cinema-friendly rise. (more…)