Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth.
- Create a Twitter account for questions, conversation. Use search (Tweetdeck column?) to monitor keywords, questions.
- Answer questions on Twitter or your blog.
- Find related videos on YouTube, integrate them into those answers. Publish through Twitter and your site.
- Ask users to submit photos via Flickr related to questions and answers. Use on site, promote on Facebook.
- Advertise regionally with a video of people asking questions, finish with freeze including URL (domain.com/answers).
Obviously anyone can modify these for any use they see fit. The point is, use multiple platforms to drive your message. Make it stick. Get a user involved, support their own offerings (promote their Flickr photos), and they’ll be more inclined to spread your message.
The key remains, as it always has, to stay consistent. Whether it’s one person on your staff, you or a group of contributors and monitors, the message needs to be constant and useful.
And no one’s saying you can’t still put a golden box in the corner of your print ad that gives the reader more information.
Photo from Charlie and the Chocolate Factory, courtesy The Billionaire Girl
Tags: advertising, online, social tools