Talk about capitalizing on a movement. Wow. Microsoft is going big on it’s Looking Glass project. I found out about it through Advertising Age.
Basically, Looking Glass will be a social media aggregator for business to track impressions or *cou-conversation-gh*. It’s obviously too early to tell if this will be successful or useful but the implications are massive. (more…)
::shakes head:: Facebook. ::sigh::
They’ve just reached 300 million users, only five months after reaching 200. They stole tagging from Twitter (at least in their convention for it). And now they, through a Vivox plugin, will soon have voice chat.
With the claim they were in the black last quarter, I don’t understand the desperation. In my humble opinion, Facebook is making large, mediocre steps in the wrong direction. Why? (more…)
Facebook opened its “Facebook Lite” just recently. The version is gutted, leaving only people, events, an inbox and an application-free wall. Status updates appear as usual, depending on the app used to send it.
Marketers should fret. There are no Pages, no Groups and the ad space on the page is markedly less. So where do you engage these users? Where’s the conversation? (more…)