Matthew Robson, in presenting a well-written report, sent waves through SM-ville yesterday. I’ve mentioned my own experience as a digital native. My gut-wrenching analysis didn’t garner as much popularity but reads awful similar.
I didn’t have co-writers or fill three pages and wasn’t published by the Morgan Stanley. It wasn’t covered by Bloomberg or The Telegraph or Mashable. Still, I have just as many facts in mine and it’s presented the same way. Read the rest of this entry »
Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth. Read the rest of this entry »
Numerous changes have hit, or will hit, Facebook recently. Most of them point to a determined attempt to undermine the buzz surrounding Twitter. Change is good, but Facebook has lost self-awareness.
Changes like the new “News Feed” that looks exactly like a Twitter homepage or making status updates fully public won’t cripple Facebook. Not entirely, at least. But it could slow its cinema-friendly rise. Read the rest of this entry »
I had a post earlier this month about allowing your employees to work from home. An article in PC World highlights Cisco doing just that. Take head, small business.
Fully realizing the instinct to be over the shoulder, it’s still unproductive and wasteful. If you read the article (and I encourage you to do just that) you’ll know the financial implications but beyond that, mental health is priceless. Read the rest of this entry »
Friday, while baking under an unreasonable sun, I was one of the three hundred watching Steve Borsch and Tim Brunelle present a Social Media Breakfast MSP. Here’s Borsch’s presentation and here’s the rundown of Brunelle’s.
The presentations were great, the bacon was delicious (grilled… who knew?) and the heat was relentless. As always, it was enjoyable. I’ve been to two, so take that as you will. Read the rest of this entry »
Internet Explorer 6 is the bane of many a web designer’s existence. It supports CSS more in theory than practice and lingers like a herpes sore on the market (that’s not graphic enough).
Microsoft, (maybe listening?) with the release of IE8 seems to have addressed some core issues, some that were still within IE7. As a beta user of Windows 7, where IE8 is native, I see great improvements. I’ve been impressed. Read the rest of this entry »
Celebrities on Twitter. That statement alone is enough for some to call for the end of civilization. In the least, celebrities tend to add narcissism to a narcissistic medium.
That said, I like how Jimmy Fallon’s doing things. He drops hints about guests and events on the show, replies often to many people on Twitter and (more because he’s a gadget hound than SM genius) has guests more catered to tech than other shows. Read the rest of this entry »