May 7th, 2009
To prove journalism is in the throes of ineptitude-related shock, please visit this article from the Irish Times. Fully realizing most of you are too busy for links, it’s about a student’s experiment that led to dozens of papers misquoting Maurice Jarre in his obituary.
That’s right. Let that sink in. Because “journalists” are so responsible, thoughtful and generally over-researching fiends, some kid’s fake quote added to Wikipedia can subsequently be quoted multiple times. Even without sources. Read the rest of this entry »
Tags: journalism, online, social tools
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May 6th, 2009
Jennifer Kane (@JenKaneCo) wrote a smart post this morning about how a business can embrace social media. To inadequately paraphrase (you’re better off reading it), companies should take the risk involved with social tools in order to reap the rewards.
It’s about time to flatten companies and their message. The now-prevalent tools enable just that. To avoid the pitfalls Jennifer mentions, there are some things to consider. Read the rest of this entry »
Tags: digital reputation management, social tools
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May 4th, 2009
Among the social media “experts” there are dozens of overused words. “Expert” comes to mind. But probably “conversation” takes the cake. There’s a reason for that. We talk.
The word is irresistible to self-named experts because it’s vaguely ambiguous. Behind the times and desperate in this financial landscape, companies see it as a term they can get behind. (Intoxicating.) Read the rest of this entry »
Tags: advertising, conversation, digital reputation management
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April 23rd, 2009
I get it. I’d be upset to. I’d be trying my hardest to keep people from walking away from me. Any business should feel threatened when its customers move away from them and profits drop. But… the music industry can’t seem to not look idiotic. Ever. Read the rest of this entry »
Tags: corporations, data portability, digital reputation management
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April 21st, 2009
At the beginning of the month, Ford unfurled their campaign to boost awareness of their Fiesta. It’s too early to comment on if it’s working (obviously) but I think labeling it a “gamble” is a bit dramatic. If anything (like marketing the Fiesta now) it’s present-thinking, not forward-thinking. Read the rest of this entry »
Tags: advertising, conversation, social tools
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April 3rd, 2009
There’s quite a bit of discussion (not here yet) of “data portability” (DP). DP involves a user creating and controlling specific data, able to move it from place to place with ease. The idea is novel and forward-thinking.
Also, there’s what @alisamleo has labeled, a “paradigm of streams.” Basically, the web is becoming less place, more conduit as more people use third-party clients or sites to retrieve information that interests them (RSS, TweetDeck, etc). Read the rest of this entry »
Tags: corporations, data portability, digital reputation management, social tools
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March 31st, 2009
Don’t do it. You’ll want to. Those above you will want you to. Your marketing department will tell you it can be done. But don’t do it. Don’t market on Facebook; communicate on Facebook.
There is a difference. Read the rest of this entry »
Tags: advertising, social tools
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