Celebrities on Twitter. That statement alone is enough for some to call for the end of civilization. In the least, celebrities tend to add narcissism to a narcissistic medium.
That said, I like how Jimmy Fallon‘s doing things. He drops hints about guests and events on the show, replies often to many people on Twitter and (more because he’s a gadget hound than SM genius) has guests more catered to tech than other shows. (more…)
Use of the internet is an intracohort shift. Reliance on the internet is an intercohort shift. Thus, articles like this one are written to try and help those in power understand those that will eventually replace them.
In honor of the observed-habits-of-a-generation-I-don’t-get trend, I thought I’d create my own list. I don’t speak for my generation but here are some notes from a digital native: (more…)
After attending the last CATFOA of the season, “Living in a Post-Advertising World.” The talk was solid and the discussion interesting. I had some time to inner-think on the bus. Was advertising ever “alive”?
Advertising is, by nature, unwelcome and its success (if you can call it that) is based on forced captive audiences. That’s not how it’s supposed to work. An industry’s success shouldn’t be based on some twisted Stockholm’s syndrome. (more…)
Among the social media “experts” there are dozens of overused words. “Expert” comes to mind. But probably “conversation” takes the cake. There’s a reason for that. We talk.
The word is irresistible to self-named experts because it’s vaguely ambiguous. Behind the times and desperate in this financial landscape, companies see it as a term they can get behind. (Intoxicating.) (more…)
At the beginning of the month, Ford unfurled their campaign to boost awareness of their Fiesta. It’s too early to comment on if it’s working (obviously) but I think labeling it a “gamble” is a bit dramatic. If anything (like marketing the Fiesta now) it’s present-thinking, not forward-thinking. (more…)
For those that read my take on JCPenny’s “Doghouse” campaign, my reaction to the new Frito Lay‘s campaign should be obvious. Still, that won’t stop me (in spite of your silent protests).
What is “A Woman’s World?” Seems it should look something like the real world. If this is the case, after the introductory video, the real world is terrifying. Take a peek at the “Meet the Girls” section (if you hate yourself). (more…)
