Posts Tagged ‘conversation’

with apple goes the world

Monday, June 8th, 2009

Today, like most tech nerds or hipsters, I was engrossed in some pretty heavy auto-refresh watching. For others, WWDC’s keynote was covered on any number of tech blogs.

To summarize, Apple upgraded their Macbook Pro line, beefed up their iPhone (including video) and refreshed their flagship OS into a smaller, faster and more efficient wild feline (metaphorically). What does that mean? (more…)

hire facilitators, not managers

Thursday, May 14th, 2009

Back in olden times (1984?) one needed to prove their corporate value by standing out. Think of a new product; save the company money; institute an “Air Jordan” day; being unique was the ticket to success. (more…)

“conversation”… overused but important

Monday, May 4th, 2009

Among the social media “experts” there are dozens of overused words. “Expert” comes to mind. But probably “conversation” takes the cake. There’s a reason for that. We talk.

The word is irresistible to self-named experts because it’s vaguely ambiguous. Behind the times and desperate in this financial landscape, companies see it as a term they can get behind. (Intoxicating.) (more…)

Ford’s concept… just… may… work?

Tuesday, April 21st, 2009

At the beginning of the month, Ford unfurled their campaign to boost awareness of their Fiesta. It’s too early to comment on if it’s working (obviously) but I think labeling it a “gamble” is a bit dramatic. If anything (like marketing the Fiesta now) it’s present-thinking, not forward-thinking. (more…)

open letter: tourism bureaus

Thursday, March 5th, 2009

I had a couple conversations this morning along these lines…

Dear Most of You,

There you are. You’re the be-all, end-all for your destination. You’re where people turn to book their trips, learn about your locale and plan their travel. Except for one thing: you’re not. (more…)

cattle clubs

Tuesday, December 9th, 2008

DeliciousMost people eat questionable meats processed by questionable means in factories of questionable cleanliness by underpaid (or illegal) workers with questionable hygiene practices. That’s not an issue if you can ignore bacteria in your spinach or poisonous tomatoes and milk. (Or, if you’re like me, you overcook everything to the texture of damp charcoal.) (more…)