Use of the internet is an intracohort shift. Reliance on the internet is an intercohort shift. Thus, articles like this one are written to try and help those in power understand those that will eventually replace them.
In honor of the observed-habits-of-a-generation-I-don’t-get trend, I thought I’d create my own list. I don’t speak for my generation but here are some notes from a digital native: (more…)
Back in olden times (1984?) one needed to prove their corporate value by standing out. Think of a new product; save the company money; institute an “Air Jordan” day; being unique was the ticket to success. (more…)
After attending the last CATFOA of the season, “Living in a Post-Advertising World.” The talk was solid and the discussion interesting. I had some time to inner-think on the bus. Was advertising ever “alive”?
Advertising is, by nature, unwelcome and its success (if you can call it that) is based on forced captive audiences. That’s not how it’s supposed to work. An industry’s success shouldn’t be based on some twisted Stockholm’s syndrome. (more…)
I get it. I’d be upset to. I’d be trying my hardest to keep people from walking away from me. Any business should feel threatened when its customers move away from them and profits drop. But… the music industry can’t seem to not look idiotic. Ever. (more…)