Posts Tagged ‘digital reputation management’

Cautious Adoption in Two Acts

Wednesday, May 12th, 2010

There are so many tools out there, enabling conversation with friends, customers and brands. Even content management is rife with options.

That doesn’t mean companies should adopt those tools without examining them through the eyes of their customer. (more…)

through the looking glass

Friday, September 25th, 2009

Talk about capitalizing on a movement. Wow. Microsoft is going big on it’s Looking Glass project. I found out about it through Advertising Age.

Basically, Looking Glass will be a social media aggregator for business to track impressions or *cou-conversation-gh*. It’s obviously too early to tell if this will be successful or useful but the implications are massive. (more…)

facebook aims at twitter, destroys self

Wednesday, July 1st, 2009

Numerous changes have hit, or will hit, Facebook recently. Most of them point to a determined attempt to undermine the buzz surrounding Twitter. Change is good, but Facebook has lost self-awareness.

Changes like the new “News Feed” that looks exactly like a Twitter homepage or making status updates fully public won’t cripple Facebook. Not entirely, at least. But it could slow its cinema-friendly rise. (more…)

personal hubs and advertising’s future

Monday, June 29th, 2009

Tim Brunelle, Social Media Breakfast MSPFriday, while baking under an unreasonable sun, I was one of the three hundred watching Steve Borsch and Tim Brunelle present a Social Media Breakfast MSP. Here’s Borsch’s presentation and here’s the rundown of Brunelle’s.

The presentations were great, the bacon was delicious (grilled… who knew?) and the heat was relentless. As always, it was enjoyable. I’ve been to two, so take that as you will. (more…)

late night socializing

Thursday, June 18th, 2009

Celebrities on Twitter. That statement alone is enough for some to call for the end of civilization. In the least, celebrities tend to add narcissism to a narcissistic medium.

That said, I like how Jimmy Fallon’s doing things. He drops hints about guests and events on the show, replies often to many people on Twitter and (more because he’s a gadget hound than SM genius) has guests more catered to tech than other shows. (more…)

identity, dispersed

Wednesday, June 10th, 2009

There’s much made of Facebook’s decision to allow usernames (and subsequently, vanity URLs), starting 12.01a, Jun13 EST. It’s a big deal. Sort of. It’s something Myspace, Google, Twitter and everyone else has allowed since inception.

So why the freak out? Great question. (more…)

with apple goes the world

Monday, June 8th, 2009

Today, like most tech nerds or hipsters, I was engrossed in some pretty heavy auto-refresh watching. For others, WWDC’s keynote was covered on any number of tech blogs.

To summarize, Apple upgraded their Macbook Pro line, beefed up their iPhone (including video) and refreshed their flagship OS into a smaller, faster and more efficient wild feline (metaphorically). What does that mean? (more…)