Newspapers are crumbling! In-store retail is floundering! Non-digital music is in its last throes! We’re all going to die! Maybe not but everything is changing. Why hasn’t business as usual?
If that’s all overblown hype, and it is: what’s changing? Access. (more…)
Use of the internet is an intracohort shift. Reliance on the internet is an intercohort shift. Thus, articles like this one are written to try and help those in power understand those that will eventually replace them.
In honor of the observed-habits-of-a-generation-I-don’t-get trend, I thought I’d create my own list. I don’t speak for my generation but here are some notes from a digital native: (more…)
Jennifer Kane (@JenKaneCo) wrote a smart post this morning about how a business can embrace social media. To inadequately paraphrase (you’re better off reading it), companies should take the risk involved with social tools in order to reap the rewards.
It’s about time to flatten companies and their message. The now-prevalent tools enable just that. To avoid the pitfalls Jennifer mentions, there are some things to consider. (more…)
Among the social media “experts” there are dozens of overused words. “Expert” comes to mind. But probably “conversation” takes the cake. There’s a reason for that. We talk.
The word is irresistible to self-named experts because it’s vaguely ambiguous. Behind the times and desperate in this financial landscape, companies see it as a term they can get behind. (Intoxicating.) (more…)
I get it. I’d be upset to. I’d be trying my hardest to keep people from walking away from me. Any business should feel threatened when its customers move away from them and profits drop. But… the music industry can’t seem to not look idiotic. Ever. (more…)