Talk about capitalizing on a movement. Wow. Microsoft is going big on it’s Looking Glass project. I found out about it through Advertising Age.
Basically, Looking Glass will be a social media aggregator for business to track impressions or *cou-conversation-gh*. It’s obviously too early to tell if this will be successful or useful but the implications are massive. (more…)
::shakes head:: Facebook. ::sigh::
They’ve just reached 300 million users, only five months after reaching 200. They stole tagging from Twitter (at least in their convention for it). And now they, through a Vivox plugin, will soon have voice chat.
With the claim they were in the black last quarter, I don’t understand the desperation. In my humble opinion, Facebook is making large, mediocre steps in the wrong direction. Why? (more…)
Facebook opened its “Facebook Lite” just recently. The version is gutted, leaving only people, events, an inbox and an application-free wall. Status updates appear as usual, depending on the app used to send it.
Marketers should fret. There are no Pages, no Groups and the ad space on the page is markedly less. So where do you engage these users? Where’s the conversation? (more…)
Matthew Robson, in presenting a well-written report, sent waves through SM-ville yesterday. I’ve mentioned my own experience as a digital native. My gut-wrenching analysis didn’t garner as much popularity but reads awful similar.
I didn’t have co-writers or fill three pages and wasn’t published by the Morgan Stanley. It wasn’t covered by Bloomberg or The Telegraph or Mashable. Still, I have just as many facts in mine and it’s presented the same way. (more…)
Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth. (more…)
Numerous changes have hit, or will hit, Facebook recently. Most of them point to a determined attempt to undermine the buzz surrounding Twitter. Change is good, but Facebook has lost self-awareness.
Changes like the new “News Feed” that looks exactly like a Twitter homepage or making status updates fully public won’t cripple Facebook. Not entirely, at least. But it could slow its cinema-friendly rise. (more…)
Friday, while baking under an unreasonable sun, I was one of the three hundred watching Steve Borsch and Tim Brunelle present a Social Media Breakfast MSP. Here’s Borsch’s presentation and here’s the rundown of Brunelle’s.
The presentations were great, the bacon was delicious (grilled… who knew?) and the heat was relentless. As always, it was enjoyable. I’ve been to two, so take that as you will. (more…)