Everyone should now have the new Facebook design. I’ll get to my opinion in a moment, but there’s one thing the new design is: iPad (or other touch device) ready. You can love it or hate it but you can’t deny that.
At Inizio Creative, I wrote a post about how design will have to change according to these new handheld devices. You don’t necessarily have to read it (though, I’d selfishly love if you did) because it’s to the letter how the new Facebook functions.
Hovers are eradicated; images are reduced in size, texture and the page loads faster (< 2 seconds is impressive given all the junk they’ve loaded on the homepage); and there’s distinctive areas for double-touch zooming. Generally, the only Flash is their video player or unnecessary apps. (more…)
::shakes head:: Facebook. ::sigh::
They’ve just reached 300 million users, only five months after reaching 200. They stole tagging from Twitter (at least in their convention for it). And now they, through a Vivox plugin, will soon have voice chat.
With the claim they were in the black last quarter, I don’t understand the desperation. In my humble opinion, Facebook is making large, mediocre steps in the wrong direction. Why? (more…)
Facebook opened its “Facebook Lite” just recently. The version is gutted, leaving only people, events, an inbox and an application-free wall. Status updates appear as usual, depending on the app used to send it.
Marketers should fret. There are no Pages, no Groups and the ad space on the page is markedly less. So where do you engage these users? Where’s the conversation? (more…)
Back in the day, Les Wunderman garnered huge results from a campaign just by integrating different mediums. He used television to drive traffic to a product through magazines advertisements.
Many different small businesses can benefit from a similar, updated approach. It will drive traffic to their site and better position them for growth. (more…)
Numerous changes have hit, or will hit, Facebook recently. Most of them point to a determined attempt to undermine the buzz surrounding Twitter. Change is good, but Facebook has lost self-awareness.
Changes like the new “News Feed” that looks exactly like a Twitter homepage or making status updates fully public won’t cripple Facebook. Not entirely, at least. But it could slow its cinema-friendly rise. (more…)
I had a post earlier this month about allowing your employees to work from home. An article in PC World highlights Cisco doing just that. Take head, small business.
Fully realizing the instinct to be over the shoulder, it’s still unproductive and wasteful. If you read the article (and I encourage you to do just that) you’ll know the financial implications but beyond that, mental health is priceless. (more…)