Posts Tagged ‘social tools’

journalism at its finest*

Thursday, May 7th, 2009

To prove journalism is in the throes of ineptitude-related shock, please visit this article from the Irish Times. Fully realizing most of you are too busy for links, it’s about a student’s experiment that led to dozens of papers misquoting Maurice Jarre in his obituary.

That’s right. Let that sink in. Because “journalists” are so responsible, thoughtful and generally over-researching fiends, some kid’s fake quote added to Wikipedia can subsequently be quoted multiple times. Even without sources. (more…)

before unscrewing training wheels…

Wednesday, May 6th, 2009

Jennifer Kane (@JenKaneCo) wrote a smart post this morning about how a business can embrace social media. To inadequately paraphrase (you’re better off reading it), companies should take the risk involved with social tools in order to reap the rewards.

It’s about time to flatten companies and their message. The now-prevalent tools enable just that. To avoid the pitfalls Jennifer mentions, there are some things to consider. (more…)

Ford’s concept… just… may… work?

Tuesday, April 21st, 2009

At the beginning of the month, Ford unfurled their campaign to boost awareness of their Fiesta. It’s too early to comment on if it’s working (obviously) but I think labeling it a “gamble” is a bit dramatic. If anything (like marketing the Fiesta now) it’s present-thinking, not forward-thinking. (more…)

diverted streams

Friday, April 3rd, 2009

There’s quite a bit of discussion (not here yet) of “data portability” (DP). DP involves a user creating and controlling specific data, able to move it from place to place with ease. The idea is novel and forward-thinking.

Also, there’s what @alisamleo has labeled, a “paradigm of streams.” Basically, the web is becoming less place, more conduit as more people use third-party clients or sites to retrieve information that interests them (RSS, TweetDeck, etc). (more…)

Marketing on Facebook?

Tuesday, March 31st, 2009

Don’t do it. You’ll want to. Those above you will want you to. Your marketing department will tell you it can be done. But don’t do it. Don’t market on Facebook; communicate on Facebook.

There is a difference. (more…)

Here’s Your Dress Code, Sheep

Wednesday, March 25th, 2009

The conventional wisdom says we all need a dress code in white-collardom. It keeps employees presentable and garners respect for the organization. Supposedly.

Really, it’s instituted to maintain order and conformity among minions. It diminishes expression, reflects a lack of trust and is a remnant of a bygone era. (more…)

why the FB rework means nothing

Thursday, March 19th, 2009

twibookFirst, let me bring focus to a bold few, Ben, @KatLikeWrites, Alauna, Jenski and TinkTrace (longtime friend of the Chasm staff) all weighed in. The rest of you were probably busy being inattentive friends, disgruntled coworkers or panhandlers. (All worthy distractions.)

Check the post for their full comments but here’s a paraphrase: (more…)